Snowstorm forces Cardinal College Day reschedule

Cardinal College Day, scheduled for Saturday, Jan. 18, will be rescheduled due to the weekend’s threat of a snowstorm. Nic Taylor, the associate director of the Office of Admissions, said the event team decided to cancel the event for the safety of prospective students, current students working as guides and faculty members who participate.

“There’s a lot of people who go into this decision, and they take it seriously,” Taylor said. “We want to make sure we do the right thing for our students.”

Taylor handles the marketing aspect of events for prospective students and the communication that goes between those students and the Office of Admissions. On Friday, Jan. 17, the office held a meeting at 8 a.m. to discuss what would happen going forward with the cancellation.

The event will be rescheduled for later in the semester. For now, the Office of Admissions has contacted those who were registered, alerting them of the cancellation.

Office staff informed registered guests how to reschedule their visit as well. Taylor said the goal is to get every person signed up for another time to come visit.

“My charge is to take care of all the prospective students that were coming and making sure they know we’re canceled,” Taylor said. “Our worst-case scenario as an institution is that we decide to host it and it’s bad, and we have people who are putting themselves at risk in order to come to an event that can easily be canceled and rescheduled so that we can make it safer for them.”

Administrators such as Provost Deborah Huntley and President Don Bachand were part of the consideration to cancel, along with the business division and campus facilities. Taylor said 180 potential students are registered for the event, and he expected at least 10 to 25 more to join as walk-ins.

To build an event of this size, the recruitment cycle takes 18 months.

“We begin with email, we do a text campaign with prospective students, we call prospective students and then we also work very closely with University Communications in doing social media advertisement,” Taylor said.

For Cardinal College Day, attendees split into groups by their college of interest. First, they listen to Taylor talk about SVSU, then they are led on a tour, taken to faculty or to eat at the Marketplace. The groups move around these activities in different orders to prevent backups and allow for a seamless experience.

“A lot of our job is crowd-planning,” Taylor said. “We have a lot of veteran staff here, so we have that down pretty good. We know how to handle (overcrowding) and also what to expect population-wise, so we can put them in the right area.”

Melissa Vennix
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